MIA - BUSINESS ENGINEERING MANAGER

Business Engineering
Bac+5
60% working in host company, 40% in school
1 or 2-year program depending on student’s level upon acceptance

About
Skills
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The Business Engineering Manager (MIA) work-study program at in&ma is intended for applicants that hold a bachelor’s degree (for the 2-year program) or a first-year master’s degree (for the 1-year program) specializing in commercial, technical or tertiary sector studies. The program trains future managers needed by industrial companies to develop and implement their business strategy. They become decision-makers who can handle complicated business deals and concerns by involving and overseeing many different players and stakeholders.

Defining customer needs, consulting, contract negotiation, project coordination and oversight: the Business Development Manager is the central link between all the departments at the company (research and design, production, logistics) and ensures commercial success and customer satisfaction (B2B).

You are

Whom this program is meant for?

Holder of a bachelor’s or a first-year master’s degree in business, technical, industrial, or tertiary sector studies

You are looking for

What this program offers?

A degree that provides training for future managers who can handle complex business matters and develop and implement the business strategies of industrial companies

Begin

One of the career paths offered by this program

Business Development Manager
Sales Manager
Key Accounts Manager
Technical Sales Engineer
Business Developer
Industrial Contracts Engineer
Customer Relations Manager
Commercial Projects Manager

Skills Acquired in the Program

Customer relations, business strategy, market studies and competitive analysis, complex sales, commercial project implementation, key account management, B2B, team management, business development, competitive intelligence, business plans, risk management, international development

Strategic foresight and competitive intelligence

Implementing strategic foresight
Establishing and developing a professional network
Negotiation strategies
New strategic issues
Industrial sector culture
Assessing customer risk
Industrial sector competitive intelligence
Analysis and optimization of target markets
Marketing diagnostics
Geopolitics and Macroeconomics
Business lunches and dinners

Business development

Creating a strategic development plan
Detecting business opportunities
Developing a new activity
Business action plan
Key accounts
Business model: @business
Market study (territory/market)
Corporate strategy
Worldstrat management simulation
Indirect sales
Feasibility study
Business plan: financial package, project
Go to market/operational plan
Developing a new international activity

Steering of commercial projects

Overseeing a business deal from its creation to its contract signing, even including solution implementation
Managing the different stakeholders involved in handling the business deal
Efficiency, organization
Conception, planning
Project appropriation
Project steering
Team management

Sales negotiation / Language skills

Communicating in an internationally recognized language in a business setting
English
Intercultural seminar
Developing a custom sales and marketing solution
Solution negotiation
Complex sales: selling the value, deal characterization and details, internal/external relevancy, proposals, enhanced verbal communication and persuasion
Business engineering, Business deal profitability
Legal component: drawing up/signing contracts
Negotiation
Procurement contracts
Complex negotiations

*Modules MIA in 2 years

The main objective of the Business Development Manager is to develop and implement a commercial strategy in a company that creates and markets technology products and/or services. Working exclusively on Business-to-Business projects, a Business Develop Manager handles complex business deals and negotiates the content of each contract, taking into account the particularities of the each customer’s request and the production and commercial capacities of the manager’s company.

1 government-recognized degree

60%working in the host company

40%in school

70%professional integration upon graduation

100%professional integration within 6 months

100%of certified title Manager in Business Engineering (partial and total certifications 2014-2019)

APPLICANT PROFILE

Completed or currently completing a bachelor’s or a first-year master’s degree specializing in commercial, technical, industrial or tertiary sector studies
Motivated to develop their team and project management skills in real professional situations

ENTRANCE EXAMINATION

Half-day, 3-phase selection process before a jury:

Motivation interview
Personality and evaluation tests
Critical thinking and analytical ability assessment

Registration fee: €90

STATUS

Apprentice
Employee with professional training contract
Student
Employee on leave for training during professionalization period
Validation of Professional Experience (VAE) program

Level

Government-recognized degree
Second-year, Level-I Master’s degree registered in the French National Registry of Professional Certification (decree from November, 26, 2015, published in the Official Journal of the French Republic on December 3, 2015)

Curriculum

1-year program for a student holding a first-year master’s degree
2-year program for a student holding a bachelor’s degree
3-year program for a student holding an associate’s degree

Scheduling breakdown

60% working in host company
40% in school
3 weeks per month at the host company
1 week in school

Campuses

Châlons, France: 1 and 2-year programs
Le Mans, France: 1, 2 and 3-year programs

Planning a personalized interview

Do you have questions about the program? Uncertainties about your future or choosing your future program?

Our applicant relations managers are available to offer you advice and answer any of your questions. They can assist you in putting together your professional project, determining your career ambitions, and preparing your application portfolio.

I want a personalized interview