• Business Engineering
  • Bac+5
  • 60% working in host company, 40% in school
  • 1 or 2-year program depending on student’s level upon acceptance

Skills Acquired in the Program

Customer relations, business strategy, market studies and competitive analysis, complex sales, commercial project implementation, key account management, B2B, team management, business development, competitive intelligence, business plans, risk management, international development

Strategic foresight and competitive intelligence
  • Implementing strategic foresight
  • Establishing and developing a professional network
  • Negotiation strategies
  • New strategic issues
  • Industrial sector culture
  • Assessing customer risk
  • Industrial sector competitive intelligence
  • Analysis and optimization of target markets
  • Marketing diagnostics
  • Geopolitics and Macroeconomics
  • Business lunches and dinners

Business development
  • Creating a strategic development plan
  • Detecting business opportunities
  • Developing a new activity
  • Business action plan
  • Key accounts
  • Business model: @business
  • Market study (territory/market)
  • Corporate strategy
  • Worldstrat management simulation
  • Indirect sales
  • Feasibility study
  • Business plan: financial package, project
  • Go to market/operational plan
  • Developing a new international activity

Steering of commercial projects
  • Overseeing a business deal from its creation to its contract signing, even including solution implementation
  • Managing the different stakeholders involved in handling the business deal
  • Efficiency, organization
  • Conception, planning
  • Project appropriation
  • Project steering
  • Team management

Sales negotiation / Language skills
  • Communicating in an internationally recognized language in a business setting
  • English
  • Intercultural seminar
  • Developing a custom sales and marketing solution
  • Solution negotiation
  • Complex sales: selling the value, deal characterization and details, internal/external relevancy, proposals, enhanced verbal communication and persuasion
  • Business engineering, Business deal profitability
  • Legal component: drawing up/signing contracts
  • Negotiation
  • Procurement contracts
  • Complex negotiations

*Modules MIA in 2 years

The main objective of the Business Development Manager is to develop and implement a commercial strategy in a company that creates and markets technology products and/or services. Working exclusively on Business-to-Business projects, a Business Develop Manager handles complex business deals and negotiates the content of each contract, taking into account the particularities of the each customer’s request and the production and commercial capacities of the manager’s company.


1 government-recognized degree

60%working in the host company

40%in school

70%professional integration upon graduation

100%professional integration within 6 months

100%of certified title Manager in Business Engineering (partial and total certifications 2014-2019)


  • Completed or currently completing a bachelor’s or a first-year master’s degree specializing in commercial, technical, industrial or tertiary sector studies
  • Motivated to develop their team and project management skills in real professional situations


Half-day, 3-phase selection process before a jury:

  • Motivation interview
  • Personality and evaluation tests
  • Critical thinking and analytical ability assessment

Registration fee: €90


  • Apprentice
  • Employee with professional training contract
  • Student
  • Employee on leave for training during professionalization period
  • Validation of Professional Experience (VAE) program




Government-recognized degree
Second-year, Level-I Master’s degree registered in the French National Registry of Professional Certification (decree from November, 26, 2015, published in the Official Journal of the French Republic on December 3, 2015)


1-year program for a student holding a first-year master’s degree
2-year program for a student holding a bachelor’s degree
3-year program for a student holding an associate’s degree

Scheduling breakdown

60% working in host company
40% in school
3 weeks per month at the host company
1 week in school



Châlons, France: 1 and 2-year programs
Le Mans, France: 1, 2 and 3-year programs


Planning a personalized interview

Do you have questions about the program?  Uncertainties about your future or choosing your future program?

Our applicant relations managers are available to offer you advice and answer any of your questions. They can assist you in putting together your professional project, determining your career ambitions, and preparing your application portfolio.


I want a personalized interview


Download the brochure in French

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Campus Inema ALBI

Campus Inema CHÂLONS

  • 25 Rue Saint Dominique - CS 90034
  • +33 (0)3 26 65 11 75
  • Contact by email

Campus Inema RÉUNION

Campus Inema LE MANS

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