MIA - BUSINESS ENGINEERING MANAGER

Ingenierie d’Affaires
Bac+5
60% working in host company, 40% in school
1 or 2-year program depending on student’s level upon acceptance

About
Skills
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Testimonies

The Business Engineering Manager (MIA) work-study program at in&ma is intended for applicants that hold a bachelor’s degree (for the 2-year program) or a first-year master’s degree (for the 1-year program) specializing in commercial, technical or tertiary sector studies. The program trains future managers needed by industrial companies to develop and implement their business strategy. They become decision-makers who can handle complicated business deals and concerns by involving and overseeing many different players and stakeholders.

Defining customer needs, consulting, contract negotiation, project coordination and oversight: the Business Development Manager is the central link between all the departments at the company (research and design, production, logistics) and ensures commercial success and customer satisfaction (B2B).

You are

Whom this program is meant for?

Holder of a bachelor’s or a first-year master’s degree in business, technical, industrial, or tertiary sector studies

You are looking for

What this program offers?

A degree that provides training for future managers who can handle complex business matters and develop and implement the business strategies of industrial companies

Begin

One of the career paths offered by this program

Business Development Manager
Sales Manager
Key Accounts Manager
Technical Sales Engineer
Business Developer
Industrial Contracts Engineer
Customer Relations Manager
Commercial Projects Manager

Skills Acquired in the Program

Customer relations, business strategy, market studies and competitive analysis, complex sales, commercial project implementation, key account management, B2B, team management, business development, competitive intelligence, business plans, risk management, international development

Management de l’information et des réseaux stratégiques en vue de la détection d'opportunités et du développement d'affaires complexes à haute valeur ajoutée

•   Conduire une démarche d’intelligence économique et stratégique
•   Evaluer le risque client
•   Elaborer un diagnostic d’entreprise
•   Construire et animer un réseau
•   Appréhender les nouveaux enjeux stratégiques*
•   Analyser et segmenter les marchés cibles*
•   Comprendre le secteur*

Élaboration d’une stratégie de développement d’affaires complexes à haute valeur ajoutée

•   Comprendre les stratégies d'entreprise
•   Définir une stratégie marketing digital
•   Construire un plan stratégique de développement d'affaires
•   Gagner des marchés publics
•   Grands comptes
•   Elaborer et valider un business model
•   Analyser les résultats d'une étude de marché
•   Concevoir un business plan
•   Géopolitique*
•   Elaborer un business plan et vente indirecte*
•   Déterminer le cadre juridique du projet*
•   Réussir un pitch pour convaincre*

Qualification, conception et négociations d’affaires

•   Vente complexe : détecter le besoin, qualifier l'affaire, valider l'affaire en interne, co-construire la solution avec le client, élaborer une offre complexe, valoriser l'offre chez le client
•   Garantir la rentabilité de l'affaire
•   Négocier une offre complexe
•   Développer l'intelligence émotionnelle
•   Contractualiser et sécuriser une affaire
•   Consolider les fondamentaux de la finance*

Pilotage de la mise en œuvre, du suivi et de l'évaluation de projets d’affaires complexes à haute valeur ajoutée

•   Construire l'ingénierie/ pilotage de la solution
•   Anglais des affaires
•   Optimiser son potentiel commercial/ gestion du stress
•   Manager dans un environnement interculturel
•   Manager une équipe*
•   Constituer et organiser une équipe projet*
•   Etablir un bilan de l'affaire*
•   Développer la créativité*
•   Identifier les personnalités de l'équipe*
•   Piloter le projet de l'équipe*

*Modules MIA en 2 ans

The main objective of the Business Development Manager is to develop and implement a commercial strategy in a company that creates and markets technology products and/or services. Working exclusively on Business-to-Business projects, a Business Develop Manager handles complex business deals and negotiates the content of each contract, taking into account the particularities of the each customer’s request and the production and commercial capacities of the manager’s company.

1 government-recognized degree

60%working in the host company

40%in school

70%professional integration upon graduation

100%professional integration within 6 months

100%de certifiés titre Manager en Ingénierie d’Affaires (certifications partielles et totales 2014-2019)

APPLICANT PROFILE

Completed or currently completing a bachelor’s or a first-year master’s degree specializing in commercial, technical, industrial or tertiary sector studies
Motivated to develop their team and project management skills in real professional situations

ENTRANCE EXAMINATION

Half-day, 3-phase selection process before a jury:

Motivation interview
Personality and evaluation tests
Critical thinking and analytical ability assessment

Registration fee: €90

STATUS

Apprentice
Employee with professional training contract
Student
Employee on leave for training during professionalization period
Validation of Professional Experience (VAE) program

Level

Government-recognized degree
Second-year, Level-I Master’s degree registered in the French National Registry of Professional Certification (decree from November, 26, 2015, published in the Official Journal of the French Republic on December 3, 2015)

Curriculum

1-year program for a student holding a first-year master’s degree
2-year program for a student holding a bachelor’s degree
3-year program for a student holding an associate’s degree

Scheduling breakdown

60% working in host company
40% in school
3 weeks per month at the host company
1 week in school

Campuses

Châlons, France: 1 and 2-year programs
Le Mans, France: 1, 2 and 3-year programs

Planning a personalized interview

Do you have questions about the program? Uncertainties about your future or choosing your future program?

Our applicant relations managers are available to offer you advice and answer any of your questions. They can assist you in putting together your professional project, determining your career ambitions, and preparing your application portfolio.

I want a personalized interview