• Business Engineering
  • Master's level
  • 60% working in host company, 40% in school
  • 1 or 2-year program depending on student’s level upon acceptance

Course objectives

Customer relations, business strategy, market studies and competitive analysis, complex sales, commercial project implementation, key account management, B2B, team management, business development, competitive intelligence, business plans, risk management, international development

Management of strategic information and networks for spotting opportunities and the development of complex high value-added business
  • Conducting an economic and strategic intelligence process
  • Assessing customer risk
  • Drawing up a business diagnosis
  • Building and leading a network
  • Understanding the new strategic challenges*
  • Analyse and segment target markets*
  • Understanding the sector

Development of a strategy for complex, high value-added business development
  • Understanding business strategies
  • Defining a digital marketing strategy
  • Building a strategic business development plan
  • Winning public contracts
  • Key accounts
  • Develop and validate a business model
  • Analysing the results of market research
  • Designing a business plan
  • Geopolitics
  • Developing a business plan and indirect sales*
  • Determine the legal framework of the project*
  • Making a successful pitch to win business*

Qualification, design and business negotiations
  • Complex sales: detecting the need, defining the business, validating the business internally, co-constructing the solution with the client, developing a complex offer, promoting the offer to the client
  • Ensuring the profitability of the business
  • Negotiating a complex offer
  • Developing emotional intelligence
  • Formalising and securing a deal
  • Consolidating the fundamentals of finance*

Managing the implementation, monitoring and evaluation of complex, high value-added business projects
  • Building the engineering/steering of the solution
  • Business English
  • Optimising its commercial potential/stress management
  • Managing in an intercultural environment
  • Managing a team*
  • Building and organising a project team*
  • Drawing up a project summary*
  • Developing creativity*
  • Identifying the personalities of the team*
  • Leading the team's project*

*BEM modules over 2 years

The main task of the Business Engineering Manager is to develop and implement a commercial strategy within a company that creates and markets technological products and/or services. He/she deals with complex business and negotiates the content of each contract, considering the specificities of each client's request and the capacities of his/her company. He or she works only in B2B (Business to Business).


1 government-recognised degree

60%working in the host company

40%in school

70%professional integration upon graduation

90%professional integration within 7 months

100%of certified title Manager in Business Engineering (partial and total certifications 2014-2019)


  • Completed or currently completing a bachelor’s or a first-year master’s degree specializing in commercial, technical, industrial or tertiary sector studies
  • Motivated to develop their team and project management skills in real professional situations


Half-day, 3-phase selection process before a jury:

  • Motivation interview
  • Personality and evaluation tests
  • Critical thinking and analytical ability assessment

Registration fee: €90


  • Apprentice
  • Employee with professional training contract
  • Student
  • Employee on leave for training during professionalization period
  • Validation of Professional Experience (VAE) program




Government-recognised degree
Second-year, Level-I Master’s degree registered in the French National Registry of Professional Certification (decree from November, 26, 2015, published in the Official Journal of the French Republic on December 3, 2015)


1-year program for a student holding a first-year master’s degree
2-year program for a student holding a bachelor’s degree
3-year program for a student holding an associate’s degree

Scheduling breakdown

60% working in host company
40% in college
3 weeks per month at the host company
1 week in college



Châlons, France: 1 and 2-year programs
Le Mans, France: 1, 2 and 3-year programs


Planning a personalized interview

Do you have questions about the program?  Uncertainties about your future or choosing your future program?

Our applicant relations managers are available to offer you advice and answer any of your questions. They can assist you in putting together your professional project, determining your career ambitions, and preparing your application portfolio.


I want a personalized interview

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  • 25 Rue Saint Dominique - CS 90034
  • +33 (0)3 26 65 11 75
  • Contact by email

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